A real estate is a business dedicated to the purchase and sale of real estate (houses, commercial premises, mansions, farms, etc.). For this reason, sometimes we talk about real estate management, that is, the set of operations related to this activity.
What does a real estate agent do?
The job of a real estate agent is basically to represent clients. In this sense, you can represent four people:
1) represents the landlord, that is, the legal owner of a property (for example, who owns a premises and wants to rent it),
2) represents a seller, the person or entity that owns a property that wants to sell,
3) represents the buyer, who has the purpose of acquiring a property for some purpose (for example, he wants to buy an apartment to live in it) and
4) represents the tenant, who intends to use a property for a specified period (for example, a commercial premises to establish his own business). Consequently, for a real estate agent, a client is one who receives a service in exchange for money.
We must emphasize the idea that the real estate agent does not sell apartments but they are sold by their legal owners
The job of the agent is intermediation, since it acts as a mediator between buyers and sellers of real estate. In this sense, the actions carried out by a real estate agent are very diverse: locating owners who rent or sell their property, attract owners who seek to hire the services of a real estate agency, locate buyers or sellers through an advertising strategy or organize visits for potential buyers.
An important aspect in real estate management is the management of purchase or rental contracts, in which the property manager represents his client and must try to achieve the best possible conditions in the purchase or sale of a property. It should not be forgotten that this type of activity is linked to specific documentation, specialized advisers and specific business strategies.
Real estate management is a generic name and in practice each company is dedicated to a specific sector. The most common is the rental of second-hand homes, but there are other sectors (luxury mansions or commercial premises).
Currently, real estate companies usually have a web page in which they show their services and the properties they have for sale or for rent. Clients who access these pages have all the necessary information: photos of the property, price, state of conservation of the property, its dimensions, location, etc.
Photos: iStock - sylv1rob1 / kosmos111
