While the concept of Premium We have adopted it and transferred it to our language from another language such as English, we must emphasize that, having achieved a very widespread use, we already take it as one more word of ours, despite clearly that foreign origin that we indicate.
Now, it is important that we also mention that this word in the English language has several references but the meaning that we have made its own in Spanish is one that allows us to indicate the supreme quality, of excellence that has something, usually a service or a consumer product.
Then, when something has a sublime condition or nature in comparison with those others that belong to its class, it will be said that it is Premium.
Meanwhile, one of the characteristic features of this type of products is that they always cost much more than the rest of the products or services and this is precisely because, knowing that extra they offer, they make it worth it, they impose it, through the price .
For example, premium products and services are mostly consumed or bought by middle and upper class individuals or millionaires who have that excess value that characterizes them.
Obviously this issue is what makes them super exclusive, because when a product is good, it becomes fashionable and has an accessible price, everyone will acquire it, meanwhile, when a product of excellence is attributed a certainly high cost, it is known that only people with good purchasing power will be able to buy, what is also being done is making it more exclusive, more select, so that not everyone has it but only a few who will feel at a certain point unique because of be able to have it.
In short, premium products and services are intended for those who handle large amounts of money.
Financial entities, cable companies, food products, hotels, airlines, clothing brands, among others, usually have services or products of this type. It is even normal that they propose basic options for the general public and other premium ones, for the public that has a greater economic capacity.
