Customers are an essential part of the success of a business since an expanding company is one that has a target audience that has managed to retain loyalty. From a marketing point of view, to carry out an effective business promotion it is very important to reflect on the consumer's consumption habits.
Consumer psychology is the discipline that reflects on the behavior of buyers with the aim of understanding what factors are decisive from the point of view of influence and impact, so that a buyer chooses a specific product and not another. .
Factors influencing purchases
This branch of psychology reflects on the mental processes involved in this purchase since buying can be an act that goes beyond the rational as shown by the example of those purchases that the person needs when in reality, they do not need what they have bought.
There are many other aspects besides reason that influence the consumer. For example, the search for status when buying a certain firm. Customers' buying habits are also influenced by the cultural values of the environment of which they are a part.
Understand customer behaviors
The purchase of a certain product is not purely rational since the level of affectivity can also interfere in the decision to choose one firm and not another. Fashion also shows a person's search for belonging through a specific image.
Identify with the customer
A company that really manages to connect with the customer is one that identifies a specific need in buyers, in this way, customers associate spending with an investment in their own happiness by satisfying a need.
It is important to point out that there are basic needs, that is, purchases that customers must make in their daily routine to cover basic needs. But there are also created needs in the welfare society.
