A group is made up of a set of people who play specific and reciprocal roles, who act according to norms, values and goals that were agreed upon prior to their formal formation to maintain its continuity and stability in a society..
It is impossible to think of society without sub-division into groups of people. Furthermore, it is impossible to think of the human being isolated from the other beings with whom the entire society forms. The human being, constantly, needs others, and from his relationship with them, he has a natural need for interaction. This is why groups are formed within society, and they are generally grouped by people with some similar characteristics, either physical (such as groups of athletes) or ideological (political parties).
Generally, the people who make it up share ideas, tastes, projects or other circumstances that cause them to be grouped together in the same common denominator. Moreover, in many cases and situations, these can become so decisive and powerful as to generate themselves some important change for the good and the evolution of society or to have carried out an initiative that turned out to be a finding for the community to which they belong. But they can also be on the other side and become very important obstacles if they want to and their power supports them.
These groups, whatever their purposes, are the main component of the social structure and it is in these groups that roles and status will be put into practice. There are two well differentiated types of groups, the primary and secondary. In the first we place the family of the individual, to this one does not choose to belong, but is given by the daily coexistence and in the second there is a varied range of possibilities, which will be characterized by related interests, cooperation and projects and among these is the school, work, group of friends, soccer team, or theater partners.
In addition, there are groups created by a person or group of people for specific purposes, which in general seek to focus on some situation or social problem, such as, for example, civil organizations, also called “non-governmental” or “third sector organizations. ”(Also called“ organized civil society ”). In these groups, people make up work teams that try to focus and solve different problems such as caring for children at risk, offering spaces for citizen participation, raising funds for health treatments, fighting for human rights, among other causes. .
Political groups are also very popular, although they are mostly known as “political parties” or “political currents”. In this case, the group, in addition to the will and a common goal, also adhere to a more or less homogeneous political ideology, and in general, there are roles and especially hierarchies much more marked than in the groups of civil organizations. There may also be the figure of a “leader”, represented by the person with the greatest trajectory or social power, and who aspires to a specific position or position within the local, provincial or national government.
And among the most salient characteristics observed by these and their members are communication between members, norms and behaviors that time and use will turn into customs, interests and values that will be discussed and can be accepted or rejected and each member will play a specific role. . At this last point it is necessary to stop, because not all the members will have the same importance, since commonly in these organizations there are the so-called formal or informal leaders who will be a little who will guide the path and mission of the group.
From communication it is possible to create groups in society. We could say that communication is an inherent process, essential for the association between people. How would they do it if not to reach agreements, establish objectives or goals, and develop activities in pursuit of a cause?
Meanwhile, when belonging to a group is basically determined by economic income, that group is called social class. In this sense, the denomination of "groups" is a study factor, since people are divided according to previously determined variables to facilitate their recognition, study, and in many cases, the application of public policies or market strategies. For example, if there are more people in a society without primary education, public policies will be aimed at strengthening access to education at this primary level of human education. Regarding the market, the segmentation of "customers" allows the development and advertising of different products, according to the characteristics of the population.
