The concept of exclusivity is associated with a series of ideas: it is usually something with a high price, it is intended for an elite and it is a sign of social distinction. Who owns an exclusive object, is showing others a high economic situation and an aesthetic sense different from the average of the population.
For instance, this sense of the word brings us closer to the concept of unique and then we use it with recurrence to refer precisely to those material things that are not ordinary but rather luxurious and difficult to obtain.
The rich and famous are generally seduced by those goods that are characterized precisely by being unique and difficult to repeat, since that will make them feel even more important and different from the average of the people.
Another common use attributed to this word is to designate the privilege or the right that a person or group acquires, which, in return, is prohibited to the rest of the people. For example, a hotel that has an exclusive beach implies that access to it will only be possible for hotel guests and therefore those tourists who are not registered at the hotel will be prohibited from entering it.
Exclusivity as a marketing strategy
From a commercial point of view, various strategies can be used to promote a product: in relation to price, quality, service or, as in the case at hand, that something is totally different, that is, exclusive. By affirming that a product for sale is exclusive, it is indicated that it is not available to everyone. At the same time, its uniqueness is underlined. These differentiating elements make exclusive products or services more attractive to a consumer sector.
The opposite of exclusivity is everything that is common, repeated, made in series and, consequently, easy to acquire by the vast majority.
The advertising message that is communicated when the exclusive term is used is obvious: that the buyer is also someone special and, of course, it is an attractive idea for the consumer, since everyone likes to feel like someone different .
Exclusivity in journalism
There is another sense of the word that we analyze here, the world of journalism. A media outlet gets an exclusive when it is the first media to offer news to the general public. In this way, it is a way to get ahead of competing media and, at the same time, a way to distinguish yourself from others.
They concern topics of general interest, current affairs or personalities of notable relevance in art, politics, music, cinema, among others. On the other hand, the exclusive note or report is highly coveted among journalists and the media since it causes high audience rates, which of course will incite commercial companies to want to advertise in those spaces.
Classic sectors with the idea of exclusivity
In the world of gastronomy there are select restaurants in which the chefs are authentic creators. Their dishes are different and have a touch with a certain distinction.
In the fashion sector, one can speak of two worlds: ready-to-wear or haute couture. Haute couture is aimed at a special customer because the dress that is designed is specially conceived for him.
In relation to art in its different manifestations, the concept of exclusivity is very present, since certain creations are unique and unrepeatable.
