communication

definition of brainstorming

The process known as brainstorming (or also popular in English as brainstorming) is a didactic and practical process through which an attempt is made to generate mental creativity regarding a topic. Just as its name implies, brainstorming involves thinking quickly and spontaneously about ideas, concepts or words that can be related to a previously defined topic and that, then, can serve different purposes. The brainstorming process is widely used today in spaces such as work meetings, in classes, in debates, etc.

The notion of brainstorming starts from the fact of expanding participation, democratizing it, to all those present in the space in which the meeting or event takes place. This is so because it is considered that many minds, with their particularities, contribute better to the generation of ideas and possible projects, than just one. The brainstorming then begins with the definition of an issue or perhaps also with the establishment of a problem or conflict to be solved. Then the members are invited or presented to propose ideas, concepts, possible solutions, ways of acting, regarding that issue or conflict raised. It is therefore much less structured and rigid than other known planning techniques.

It is important for the brainstorming to work properly to give a more or less certain time to the moment of open participation to all and then go to a second stage in which those concepts must be polished, ordered, classified and, if necessary, eliminated of the list. The debugging process can be carried out by a professional or acquaintance on the subject to work (for example, the teacher in class) but in some cases it can be completed by the same number of people who participated before.

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