In its broadest sense, the word Repetition refers to the action and result of repeating, while by repeating we know that it is doing or saying what has already been said or done.. The exercise consisted of repeating the phrases proposed by the teacher.
At the behest of rhetoric, repetition constitutes a Literary figure, which is that unconventional way of using words, being the main constituents of the part of speech known as elocutio, while in the case of repetition it is a diction figure, which consists of the use of linguistic elements, such as phonemes, syllables, morphemes, sentences, phrases that were already used in the same text, that is, they are repeated again. It will not be necessary for the repetition to be exact, this is why there can be many cases of similarity.
Among the most common repetition figures we find the alliteration (it is the repetition of consonant sounds at the beginning of words or stressed syllables), onomatopoeia (the use of a word whose pronunciation imitates the sound of what it describes, for example, bang, to refer to a shot), anaphora (repetition of the first words of a verse), parallelism (the formal similarity that exists in the different sequences of a text), among others.
So, understanding the scope of repetition in rhetoric, we find that what advertisers traditionally and recurrently do to make their customers' products sink deep into consumers is to use this figure of repetition as a strategy.
Thus, after payment of millionaire amounts, companies get through advertising that their messages are repeated over and over again so that in this way, the fact of constantly seeing the message, it will inevitably be fixed in our subconscious. Every effective and successful campaign was based on repetition.
On the other hand, a repetition mechanism will be one that mechanically repeats a process.
