When something, information, for example, or someone, turns out to be credible, then we will say that they have credibility, that is, credibility is the quality, the condition of that which turns out to be credible.
Quality that someone or something has and that makes them credible and true
Meanwhile, credible refers to what can be taken as true and therefore deserves to be believed.
It should be noted that there are subjective and objective elements that are the ones that will end up determining the credibility of a person, a story, an issue, among other options.
Knowledge and trust, keys to credibility
Meanwhile, and accompanying this question, two fundamental questions will appear to talk about credibility or not and they are, on the one hand, the knowledge that about something or someone is possessed and that then being this positive degree we will feel familiar with the thing or person that is.
And on the other hand, the other element that intervenes with force in the determination of credibility is the capacity of that fact or individual to awaken confidence in the other so that they finally believe.
Although credibility will not per se imply the veracity of the message, both issues are closely related since that person who has a long tradition of telling the truth and not cheating will of course gain credibility.
While on the contrary, if a person has been discovered repeatedly lying, falsifying facts, his credibility will be practically nil, and with each lie he will be negatively affected.
For example, if a doctor widely recognized by the public opinion to whom we give all our trust tells us that a food is harmful to our health, he will undoubtedly unleash in us the credibility of what he affirms, since trust alone in it he will make us decode the information he proposes as credible, and immediately afterwards we will give up eating that food.
The basic condition to be observed by a journalist and a politician to achieve the favor of the people
In the field of journalism, credibility, turns out to be a fundamental condition to be observed by professional journalists, since without the provision of it, it will be very difficult for the public to believe what a journalist maintains over whom suspicions about his credibility fly.
And in another context in which credibility is essential is in politics.
Citizens are inclined to elect those political leaders who are considered credible and transparent, and of course it will be their public and private actions that will determine this.
To determine the credibility of a politician we only have to take a look at his professional and personal history.
A politician who has changed political parties in a few years, will not have credibility with the electorate, because the voter will think that if he has already changed so much sides he can do it again, then, this obviously will negatively impact his consideration and on the voting intention you have.
Unfortunately, politicians in the world have been suffering for years from a severe crisis in terms of credibility, not only because the enormous amount of media constantly generates files with sayings that can later turn against them, but also because they themselves They are not capable of sustaining their convictions, proposals, ideas, among others.
Of course, this state of affairs is transferred to citizens who are increasingly dissatisfied and very disbelieving of the promises of politicians in each new election.
On the other hand, we must say that the valuation of credibility in our society is so high and positive that it is common that when a person has an impeccable track record in every aspect, that public personality is summoned by various companies to become your image and sell your products.
Many social communicators with excellent credibility in their professional lives tend to star in advertising campaigns in which they sell products or services, or brag behind a cause, to promote sales, or the support of society, respectively.
The ability to convince others through a seamless speech, and a track record devoid of scandals or controversies, are the keys to the credibility of a public figure.
