communication

definition of diffusion

The diffusion it implies spread something, information, data or news, with the mission of making it public and thus making it known to a significant number of individuals who are unaware of it until that moment.

Spread a news item, to make it public and make it known to as many people as possible

Among the synonyms most used at the request of the word diffusion stands out that of divulgation, which precisely refers to the dissemination of knowledge.

It should be noted that in the scientific field, both terms, diffusion and disclosure, are widely used to express the set of actions and activities from which public access to scientific knowledge is interpreted and also made possible.

Scientific Outreach: inform the public about notable science and technology topics

Through scientific dissemination or dissemination, people are informed about those notable scientific discoveries, scientific theories, among other issues.

Characteristics of the disclosure article

Formally, this knowledge is disseminated through what is known as a popular article, which consists of a short story linked to some scientific fact, in which ideas, facts, discoveries or some concept, inherent to science or to be explained. technology, and that it is intended for the general public, a fact for which it must have a clear, simple and accessible language for all.

The topics that are disseminated through this article are discoveries, relevant and recent scientific facts, research, theories, among the most common.

The article of these characteristics does not have a specific structure, although normally they develop and expose the fact of interest, counting the causes, the antecedents, the results and the corresponding conclusions that mark the benefit.

The topics they address deal with technology, social, culture, science, and are disseminated through specialized press, that is, in magazines, newspapers, websites, radio or television programs, among others.

As we have already pointed out, the language in which they are written must be affordable, non-technical, have short paragraphs, without excessive adjectives, and is usually accompanied by images or photos that illustrate the subject, also with opinions of experts or protagonists of the research, or any other source that is of interest to clarify the issue.

Infographics and statistical tables are also often widely used resources that help a lot to better understand the subject.

Today, almost all the media use these tools to explain facts and news, while in the case of science journalism they are extremely useful.

It should not be forgotten that your goal should be to bring a topic of science or technology with which they are not used to dealing with a mass public and without technical knowledge.

From the most remote times we will be able to find this type of content.

In the past, scientists disseminated their own discoveries and those of others through documents, books, while today the media by which they are disseminated are varied: such is the case of magazines, audiovisual media, there are even television channels , such as National Geographic Channel, dedicated exclusively to disseminating this type of content, internet sites, among the most widespread alternatives.

Within journalism, scientific dissemination has become a prominent branch and has a significant number of professionals who are responsible for disseminating the most important events that occurred at the behest of world science.

Extension of cultural values ​​to a community

In addition, in the cultural fieldIt is common to speak of cultural diffusion when one wants to express that process from which the cultural values ​​of one community, society, are extended to another.

This transfer of moral values, uses and customs is common to materialize through the dissemination of audiovisual content.

For example, Latin American soap operas that are sold to the Asian continent generate this process of cultural diffusion.

Increase in the space an object occupies

Another use of the concept makes it possible to refer to the extension or increase in the space that an object occupies, that is, it designates its growth due to some variable.

Physical process

On the other hand, in physics, a diffusion is called physical process, of molecular movement, through which material particles enter an absent medium and produce a molecular disorder..

It is also known as molecular diffusion and it is an irreversible process.

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