The term brochure is one that is used to refer to printed objects that aim to make different types of information known to different types of public. A brochure can vary in its layout, in its design, in the amount of information it has, etc. Normally, a brochure is not used to disseminate information that is too abundant or of a very academic level (except for specific cases), but rather has the main objective of capturing people's attention and disseminating some elementary concepts of the specific topics they deal with.
Brochures as a public means of communication have existed for a long time, already with the invention of the printing press in the 16th century. This is so because first impressions were short primers containing limited information on different topics. Nowadays, the brochures that one can find on the street has evolved greatly, with very complex designs and forms of the same brochure that are also very varied, colorful and attractive.
The brochures are mainly used to advertise various services and products (in this case, it is common to find people who distribute advertising brochures on the street). At the same time, the brochures can be used to publicize the political proposals of candidates and political parties at election time. In general, knowing what audience you are targeting, what level of knowledge that audience has, what their interests are, etc., are all important elements in capturing the attention of those people.
In general, brochures should have elements such as images, vivid colors, large and attractive titles and words, easy-to-understand diagrams, etc. At the same time, they cannot be too big or too small, as the person easily loses interest in them. Many have folds that can be unfolded to find more information.
