In very general terms, segmentation is understood to be the division of something, an object, a thing or a question, into segments.
Meanwhile, according to the object and context, we can find various types of segmentation, some of the most recurrent and known are biological, market and memory segmentation of an operating system, among others..
Biological segmentation, for example, involves the repeated division of the egg cell of animals and plants, from which the blastula will be formed, that is, from this procedure of segmenting some animal and plant bodies they are divided into a series of semi-repetitive segments.
On the other hand, at the request of any type of market research that is carried out, what is known as market segmentation will be used, which is the process of dividing a market into smaller uniform groups that present similar characteristics and needs.
This derives from the natural question that the total market is made up of subgroups called segments, the fundamental characteristic of these being the homogeneity they present, that is, the people who make up the same segment, although they may present some differences, in attitudes, on certain variables they will be very similar.
So, this question, which is fundamental for marketing and its strategies, will allow us to predict behaviors.
Some of the benefits that market segmentation provides are the following: identification of the most specific needs for sub markets, better targeting a marketing strategy, optimization of business resources, more effective advertising, identifying your own niche without competition, increase growth possibilities in segments that do not have competitors.
And finally, in a computing context, we find the memory segmentation of an operating system, which allows it to be divided into segments, each with a variable length, intrinsically defined by the size of each program segment.
