The word mediatic In recent years, the proliferation of the mass media has become a term of highly recurrent use, insofar as it is used to express precisely what is typical of the mass media or that is in close proximity. link with them.
Own or associated with the mass media
Those who appear in the media become media by appearing in them in any measure and dimension.
It should be noted that the mass media are those media that reach at the same time a very important number of people (audience), that is, a notable mass, hence the denomination, and whose missions range between the entertainment, information and training. In this sense, the following stand out: television, radio, newspapers, magazines and the internet and cinema.
Then, everything related to the activity of these media may imply the concept of media.
Scandalous topics, publicity and political campaigns, parade through the media to transcend the public
For example, a scandalous issue such as the corruption complaint against a public official, when such news is reported in the media, it becomes a frequent practice that they constantly report on everything that happens in relation to the cause, because of course, the audience will find it a topic of special interest.
And in a few days and by dint of presence, the issue will become media coverage having a recurring presence in the mass media.
Also these media, and especially television, because its reach is the largest within the audiovisual media, are used to launch advertising campaigns for products and services and for politicians.
In the first case, the benefits of acquiring this service are shown or, many times appealing to an ideal stereotype that can be achieved, while the politician is usually shown as an ordinary individual, who sends his potential voters a plain message that appeals to your emotionality.
Unknown person who, due to circumstance, reaches notoriety in the mass media
And also with the same sense of what we just mentioned, the word mediatic is used in some Spanish-speaking places to designate that character who, without being an artist, achieves notoriety in the media, at the level of a renowned actor or singer, but for starring in scandals, fights and controversies, or simply for representing a curious and singular character that captures the public's attention and that Therefore, when it appears in the media, especially on TV, the rating goes up, and as we know, the audience level sets the pace mostly on TV, and then, when a character works in this sense, it becomes a focus of interest that all channels and spaces want to have to exploit it.
Many of these individuals become as popular and beloved as the artists of their race and who have spent years of serious work in the business.
They even manage to close presence contracts with high cachets for their shares.
The contempt they arouse in trained professionals
This fact tends to generate a lot of suspicion in some participants of the media business, especially in the actors, who consider that these characters are minors, they have no talent, they were not trained and somehow they take away the space and prominence from them, which they do have. all those conditions.
Many were born with reality shows
The appearance of these characters often has to do with chance, with an isolated event that they star in and that suddenly brings them to the center of the scene, however, we cannot separate many of them with the fantastic success they have had in the last decades, and they still have, reality shows, such as Big Brother, and many others that involve coexistence in a place, but Big Brother is undoubtedly the most emblematic case and the one that has been able to create the most media characters.
Those who know how to play the media juice when they leave the famous house continue to generate controversy, and thus are summoned to television shows.
Not always, but many participants use this springboard space, and manage to generate very successful careers in the middle, transcending the media and end up conducting television programs or acting in series or novels.
