It is known with the term of approach to the way through which an individual, group, company, among others, will consider a certain point in question, issue or problem, in terms of a negotiationIn other words, it would be something like the plan that they will deploy and how they will carry it out to ensure that this matter that requires resolution comes to fruition, to have a happy ending.
Traditionally, in the middle of a negotiation, whatever your motivation, there will be four basic approaches, which are: lose-win, lose-lose, win-lose and win-win. As it is easy to deduce, the first of the terms will correspond to our perception about our position within the negotiation and the second term will correspond to the perception that we have of the situation of the other or opponent in the negotiation.
So, when I lose it is because I am obtaining agreements below my previous objectives, when I win it is because those objectives that I set for myself before starting the negotiation were exceeded, while when he wins it is because he has obtained agreements above the objectives that it was proposed and when it loses, in that case, the objectives, of course. they will not have been met and will be well below previous expectations.
Of all, although of course the one that occurs the least, is the win-win approach, this is considered the most honest approach because in this case the two parties involved in the negotiation will win.
In the case of companies, for example, the best approach to take will be one that includes everything that the organization has previously proposed to develop and that is clearly based on a clear and defined logic.
