We can define the phenomenon known as persuasion as that ability that allows us to convince someone of something, stimulating them to act in this or that way even though that way of acting was not the person's first choice. Persuasion can be used for positive purposes but in some cases, as with some types of advertising, it can be understood as a way to change the opinion of individuals based on the promise or presentation of elements that in reality are not. they are such.
Persuasion is a form of social communication that is based on the conviction that is exercised from a sender to a receiver. Persuasion can be achieved in many different ways, although in most cases oral or written language is the main element to convince since different theories and persuasive ideas can be presented. Persuasion is considered successful when the person accepts what the other individual has transmitted to him, meaning that he takes a completely new position or that he directly changes the one he already had on a certain issue.
For the phenomenon of persuasion to be established, the person who carries it out must establish some kind of trust with the person to be persuaded. This does not mean that they are people who know each other, but it does mean that the one who persuades manages to generate security in the other regarding what he says or communicates. In addition, the use of evidence or promises about what you are trying to convince is also an important element when it comes to generating that persuasion. Sometimes, and depending on the type of communication that is established, persuasion can be more or less durable, in some cases reaching a complete change and transformation of someone's personality or character.
