The word sample is used in different contexts and therefore it implies several simultaneous references.
At the request of the trade, a sample will be that small amount of product that is exhibited or, failing that, is given away, so that the potential customer knows it, tries it and finally decides to buy it..
Generally, the sample, in the trade, is used when a new product is about to be launched or also when you want to increase the sales of an existing one. The reason for the sample is that according to the marketing studies that have been carried out in this regard, people tend to buy what they know or have proven that can satisfy their needs. By tradition, the delivery of samples is free and can be done in different ways: in what is known as a point of sale, as a gift within a publication, on the page dedicated to advertising the product, for example, this is a practice that In recent years they have used different brands of shampoo and creams a lot, offering as a gift a sachet of their product for potential consumers to try. By mail or SMS as well, although they are not as widespread means.
In another area, that of statistics, the term sample, is also widely used, since in this way it is designates the subset of cases or individuals of a statistical population. The primary objective of the samples in statistics is to be able to infer properties, behaviors, among other issues of the entire population, that is why they must be representative of the same.
And finally, by sample it is also known those exhibitions of artistic objects in which the works of new artists or those already established and with long years of experience in the field in which they were developed are made known.
A sample generally takes place in a physical space specially designated for that purpose and physically conditioned to fulfill this task. Although, in this sense, in recent years, respect has been lost a bit and informality has gained over formality and it is possible that we find samples in a museum, an art gallery, but also in a square and even at an international airport.
In an exhibition, an artist or a group of artists, as appropriate, can exhibit images, drawings, sounds, videos, sculptures, interactivities, among others.
