communication

definition of audiovisual media

We call as audiovisual media To them mass media that appeal to the use of the senses of sight and hearing to convey their messages. That is, the audiovisual media combine images and sound , and by case, the receiver can see and hear the message in question. Among the most prominent audiovisual media are television, cinema and internet, who has joined the category in recent decades.

It should be noted that the media are those instruments from which the communication process can be specified.

Undoubtedly, it was the incorporation of sound into the cinema in 1920 that marked the beginning of this combination. As we know, until that moment it was only possible to see images through the seventh art, popularly known as silent cinema, which actors such as Charles Chaplin made so popular. The most that had been done in that sense until then was the presentation of live orchestras that set the silent film to music and thus gave it sound.

Meanwhile, these two universes that united, image and sound, would bring a multiplicity of novelties and also new concepts. For example, the action of integrating sound with the image is called mounting.

Both sound and image can be captured on various media, such as a tape, a DVD, a CD, among others, which precisely allow them to be stored simultaneously.

When image and sound come together, an original sensory reality will be created that will trigger various experiments such as: complementarity (since each one contributes its uniqueness), harmony (an accompanying image will correspond to each sound) and reinforcement (because the meanings that each one expresses itself are enhanced by the combination).