New technologies have opened new doors of relationship by being able to create a virtual community. There are different social networks that encourage interaction between users. Facebook and Twitter are two of the most used media. Facebook is usually used for personal issues to keep in touch with friends and family while Twitter responds to a more professional use in most cases. On the other hand, there is a social network that is succeeding not only among the anonymous but also among the famous: Instagram.
The value of the interaction through this social network in which many people follow the publications of their favorite singers and artists, is the value of the image as a form of communication. That is to say, many professionals share personal selfies and also photos of landscapes through this medium. Each person can give the orientation they want to their profile on Instagram.
Online community
An instagramer is a person who participates in the community spirit of this medium that can also be used as a great marketing tool. For example, many fashion bloggers who have a space where they share their style secrets and daily looks, also share personal photographs through this medium. In fact, there are professionals who even earn money through Instagram by supporting certain advertising campaigns.
The instagramer can interact with other followers to the extent that he wants to get involved. Instagram is a medium, like Facebook and Twitter and each user decides, according to their personal preferences and their own philosophy, what part of themselves they want to project through this medium.
Profile on Instagram
In addition, it is very convenient to publish new content on Instagram since it is fully adapted to be used with mobile devices. Each instagramer has a profile in which he makes a personal presentation. It should be pointed out that just as a blog can be a very important professional projection tool, an instagramer can also use this social network as a personal marketing tool.
For example, a photographer can use Instagram to share photos to help him become known as an expert. A model can also share images from some of her advertising campaigns from her collaborations with fashion magazines.
Photos: iStock - Mixmike / svetikd
