The objects that we acquire are normally made in series. Thus, if we buy a shirt or shoes, hundreds or thousands of people will have others exactly the same. Despite this standardization of everything that surrounds us, it is possible to incorporate changes in objects in order to adapt them to our personal style. This process is called customizing. In this sense, it could be said that customizing is the same as customizing. In popular terminology, this fashion is often accompanied by a very representative slogan, "do it yourself" or do it yourself.
In the fashion sector
Probably the world of fashion is where there is more talk of customizing. Clothing customization is based on creativity and ingenuity. Let's think about simple jeans and the different alternatives to adapt them to our personal taste (you could unsew the bottom of the pants, make an original tear, sew patches or fabrics on them and endless possibilities).
You can personalize a garment for many reasons: to make it more fun, to update old clothes that are not used, to differentiate yourself from others or as a simple hobby.
Means of transport
Cars, motorcycles or bicycles can also be decorated with new elements. If we talk about cars, the most used term is not to customize but to tune, but both express the same idea.
In the world of marketing
Trademarks sometimes need to personalize their products and services. Therefore, they seek that what they sell can be adapted to the style of their customers.
This strategy has been implemented by some sports shoe brands, which offer the possibility for the customer to write their name on them, change the original colors or incorporate a decorative element. With this commercial strategy, companies look for a customer to become a fan.
The need to feel unique and different
Nobody likes to feel like an ordinary person, who dresses the same as others and that his way of life is the same as that of millions of individuals. In some way, the fashion to customize is related to the need to reaffirm ourselves as individuals.
Photos: Fotolia - Mechanik / oliverk71
