communication

definition of graphic design

Graphic design is a discipline and profession that has the purpose of devising and projecting messages through the image.

Graphic design is also called "of visual communication" And this is so since it involves an intimate relationship with communication as a theoretical science and graphic discipline.

Graphic design is understood as the practice of developing and executing visual messages that include informational, stylistic, identity, persuasion, technological, productive and innovation aspects.

Starting from a common theoretical base, graphic design can be found in various fields. There is, for example, advertising design (which implies the creation of graphic and audiovisual notices for the sale of products), editorial design (for magazines and graphic publications such as books), corporate identity design (development of an identity to through the image for a brand or company, for example, with the creation of an isologotype), multimedia and web design (or design through computers and the Internet), packaging design (creation of container parts for commercial products ), typographic design (linked to writing), signage and signage (design for internal and external spaces that require notices or informative signs) and others.

The history of graphic design is difficult to determine, since it is possible to speak of design whenever a graphic manifestation of various kinds is found. However, certain theorists understand that for graphic design to exist, there must in turn exist a certain application of an industrial model that responds to a productive, informative, symbolic need, and so on. Some consider that this practice had its origin with the cave paintings created in the Paleolithic and others believe that it began with the birth of written language. The interpretation of graphic design in modernity is for many linked to the interwar period in the 20th century.

Graphic design products are also multiple and among them we can count labels (security, envelopes, hanging, decorative, identification), containers (rigid, flexible, plastic, glass or aluminum), editorial (posters, flyers or brochures, books, newspapers, magazines, catalogs), signage (traffic and danger signs, transport and in public and private spaces), posters (informative or advertising), corporate (brands, logo, stationery, accessories and clothing), brochures ( diptychs, triptychs, advertising, tourist, educational), typographic (in fonts with serif or sans serif, gothic, fantasy, formal or informal, educational or playful), instruments (technological devices and devices), infographics (organization of information with graphics for maps, forms and others).

In turn, contemporary graphic design uses different computer software to execute its products. The best known are Adobe Photoshop and Illustrator, and also Indiesign and Dreamweaver, Corel Draw, QuarkXPress and many more. These programs allow the creation and modification of images in virtual form that can then be taken to print or multimedia.