In general terms, by fair, it designates any social, economic and cultural event that takes place in a certain venue, which can have a duration in time, periodically or annually and which generally covers a theme, theme or purpose. common.
A fair, for example, may have as its theme or purpose the promotion of a culture, a cause, a lifestyle and almost always the way to promote it and transmit it will be through a varied and fun way, in this way manage to attract not only people interested in that topic or purpose, but also that those who are not can feel motivated by some activity or award that is displayed in them.
Because through a pleasant stay that provides entertainment, fun and recreation, the fair will also seek to fulfill the other objective, less altruistic, which is to stimulate the trade in question, generating profits for those people, entities, organizations and participating companies and organizers of it.
For example, a book fair, such as the Book Fair, one of the most popular fairs that takes place in Argentina, although its objective turns out to be the cultural promotion and reading through the dissemination of books, the holding debates, round tables and the presence of cultural personalities with whom the public can interact, exchanging opinions on the most diverse topics of books, it also has a very marked tendency to business, since there, in addition, the most important national publishing houses And internationally, they promote, present and market their books, that is, there is an added value linked to the objective or theme of the fair but there is also an undeniable and very present commercial objective.
The origin of the Fair is found in Western Europe during the late Middle Ages in which a significant number of merchants organized around a locality that represented some geographical advantage over the span of several days and established various commercial deals.
But, on the other hand and according to the place in the world in which it is, the term may have other references ...The parties that are celebrated on a certain calendar date are usually called fairs.
And the set of recreational facilities such as carousels, circuses, target shooting booths, stalls selling sweets, trinkets, among others and that are set up to celebrate a festivity, are also known as Fairs.
