general

definition of diversification

Something diverse is that which has variety. And diversification refers to the different procedures and actions with respect to something. The idea is simple: transform one thing into another.

It is in the business world where this concept is most used. Diversification is a business strategy. Some entities are dedicated to the sale of a product or service. It can be profitable to market it, but there is a risk that other competitors will gain significant market share. Faced with this threat, a new business approach is activated: diversification. It's about dividing the effort. A product or service is no longer the central element and others appear.

The main purpose of diversification is risk reduction. It is easier for one product to fail in the market than for five that do not work. In addition to minimizing risk, diversification aims to take advantage of a brand's prestige and image so that complementary brands benefit. Another aspect of business diversification is the search for new markets. It is a trend typical of business, investment and commercial activity as a whole.

An individual can also have a diversification strategy in their investments. Instead of putting your money in a mutual fund, you decide to invest in several entities. The loss of a part of the investment will not imply the whole of it.

In popular language there are expressions that refer to diversification. There is a saying that goes as follows: you don't have to put all your eggs in the same basket. It is advice applicable to many circumstances.

In the development of educational systems or models, diversification approaches are used to organize the teaching of some groups with special characteristics. There are schoolchildren with learning difficulties or who have some kind of disability. In order for them to be integrated into the school, curricular diversification plans are drawn up, that is, projects adapted to their personal circumstances. For the school to be inclusive and there is no type of marginalization, it is necessary to apply different learning methods, since one system is not useful for everyone. That's what educational diversification is all about.

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