Propaganda is a method historically used to send a message to a certain recipient who is being attracted in some way. Although today the term is related and confused on numerous occasions with advertising, propaganda may not have to do with the sale of a product or service but rather with political and cultural issues. In any case, the main objective of propaganda is to attract the public for a certain purpose.
As a communication method, propaganda is known to be subjective and biased in several aspects: the way it presents information, its selection, the type of audience it targets, etc. The propaganda also tends to use striking and attractive resources that make it stand out from any other type of advertisement, for example, if we talk about graphic propaganda, it will usually be in color, with large letters, with striking drawings or designs that generate emotionality in the public, etc. Although propaganda is not prohibited, there is a fine line between what is considered appropriate and what happens to be a subliminal propaganda in which the person is appealed from the unconscious, which would not allow him to make fully thought out decisions.
When we talk about political propaganda, its objective is very clear and always has to do with linking the common citizen with a certain party, position, ideology or system. Thus, the propaganda that systems such as the communist, the Nazi or even the American governments carried out and carry out to attract citizens to commit to the system, to participate in the army, etc., is historically known.
Propaganda is closely linked to politics and that is why electoral campaigns today depend to a large extent on it. In this way, it is sought through all kinds of media and supports to carry out a communication plan of proposals, promises, resources to be used, and even work largely on the political personality of the candidates, making works of art or design with their faces or their image to reach the emotionality of potential voters.
