The word overcrowding has two recurring uses in our language, on the one hand, to the action and the consequence of doing a massive, popular thing, it is denominated with the word massification; It should be noted that the thing or entity in question is removed from ostracism, from the absence of notoriety and becomes massive.
Make something go massive
And on the other hand when differences and particular characteristics of things and individuals are made to disappear, causing them to see themselves as all the same, such phenomenon is called massification.
When things and people lose their individuality in the name of following fashion
We can appreciate and observe this state of affairs with great clarity in the fashion universe, there are really few people who manage to escape the network that co-opts and imposes using what is decided by the fashion establishment, it is understood by this to specialized media, television, the most commercial clothing brands, among the main ones.
A garment or footwear becomes fashionable, it becomes a trend, and we only have to stop at a nerve center of a large metropolis to confirm that men, and especially women, will wear those elements that are considered the latest fashion. .
This situation is neither exclusive nor exclusive to the world of fashion, there is also a lot in hair styling, coloring and haircuts that are imposed and that we all ask for when we go to the hairdresser.
Finally, that phenomenon that we mentioned occurs, we all end up looking the same in that desire to follow fashion.
There are very few people who manage to escape this temptation, they are even punished and treated as different, strange, or they are looked at badly because they decide to look in another way that is completely opposite to what the fashion of the moment imposes.
The fantastic diffusion of technology has also generated that in this area the massification of certain products that everyone wants to have and show off in front of their friends, family, colleagues, from cell phones to more sophisticated equipment prevails, many times this is done because they are associated at a high level of status and therefore the fact of having them causes it to be associated with the person who holds it.
The concept that concerns us is in close association with another, that of masses and therefore it is that it is recurrent that each time one of them is mentioned, the other also appears in the comment or situation in question.
Masses designates a collective subject with regard to social behaviors, that is, the components of that collective subject share behaviors and social actions.
Meanwhile, when the masses assume a certain action, it inevitably becomes massive, it spreads among all the members of that collective subject and then such a process is popularly called massification, we could explain this with the examples mentioned above. .
Become something massive after the mass accepts it
There are many questions that suddenly one fine day acquire a huge extension and diffusion that ends up turning them into massive questions.
In the world of music, the arts, among others, such a state of affairs is frequent if we take into account that most of the most notable currents, styles and genres of today began as the idea or responsibility of one, or of a few, and then, when they get the attention of that mass or collective subject, they end up massing.
A musical theme that suddenly, and when it was not expected, achieves a tremendous diffusion and acceptance throughout the world and even manages to break down barriers such as language or culture, for example, and we cannot ignore the case in this sense of the song Despacito by the singer Luis Fonsi that just produced this.
The concept that is directly opposed to that of the masses is that of elites, which implies, on the other hand, a minority group within a society and that has a social status higher than the average.
