In the written press, both in print and digital, one of the sections that brings more prestige to the media is precisely the opinion column. It is so called because it is presented in the form of an elongated column and because in it the author expresses his point of view about a current issue.
In journalistic parlance, the author of the column is also known as a columnist.
Unlike other sections of the newspaper, this one appears the name of the writer and sometimes a photograph of him. It is a section written by an editor of the medium, by a regular contributor or by a renowned writer. The collaboration of a socially recognized columnist provides a greater reputation for the newspaper.
There is no single format for expressing opinions in the media
Although the opinion column is associated with the written press, it also exists in other formats, such as the video column for YouTube or a version adapted to radio or television. In recent years, another format has emerged with characteristics very similar to the column, the opinion blog.
Some general considerations
This section provides a value judgment on a given topic, usually on previously known facts of general interest.
The opinion that is defended must have a foundation. In other words, the columnist has to state precisely what his ideas are and why he defends them.
The choice of the theme and the chosen title is one of the most important issues. In this sense, the columnist usually adapts to the means of communication in which he writes (in an economic-themed newspaper, topics related to the economy are addressed and not about any other matter).
It is recommended that the author of the column know the editorial line of the medium and, at the same time, be informed about the profile of its readers.
As there is limited space, it is advisable for the columnist to be very precise and direct in presenting his opinion.
In order for the column to arouse the interest of readers, it is convenient that the ideas that are presented are written in a suggestive way. In a way, the opinion column is a mini-story that should catch the reader from the first lines.
One of the goals of this section is to provide readers with solid arguments so that they can have their own personal opinion.
Photo: Fotolia - robu_s
