The image that people have of a company and that its mission is for the company to lead the market in which it participates
The corporate image is the image that people have of a large company. However, this image will be the result of a deliberate construction and whose main mission is that the company leads the market space in which it intervenes.
Communication and public relations specialists are the professionals who will be in charge of building a solid, attractive and, of course, reliable corporate image that attracts consumers to consume the products or goods that the company produces.
Resources and tools that build the corporate image
There are various resources and tools when it comes to building that image, such is the case of communication campaigns through different media, radio, television, graphics, internet, which includes not only web pages but also social networks, so in vogue. for these times, and so many other capable and efficient ways to generate a mental image of the company in question in the public.
Elements that make up the corporate image
Among the elements that make up a corporate image we must mention the following: the name of the company (easy to remember and that is linked to what the company sells), logo (easily recognizable and attractive), slogan (it must state and ratify the benefits of what the company produces), website (called as the company and that has an attractive design) and brochure (the stationery associated with the company, invoices, brochures, envelopes, business cards, among others). All these elements mentioned help in the identification and recognition of the company.
Must be credible
Another very important issue around the image of a company is that it, beyond its components and the strategies that mediate to build it, is essential that it be credible, that is, you cannot build an image that in reality, in practice, be absolutely different from your image or downright liar. Of course this does not add up to anything and it will be very negative in the perception that people form as well.
Actors involved in image construction
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Now, we must emphasize that not only professionals in the communication and public relations area are those who build the image of a company, other social actors also influence that construction, such is the case of the mass media, organizations, journalists, among others.
We must also highlight that not only companies have a corporate image, governments, academic institutions, social organizations, among others, have an image in this regard.
