An advertising campaign is understood to be that group of ideas or creations that are made with the aim of selling a product or service from the call for attention or interest generated in a certain group of people. Advertising campaigns are a typical element of modern societies, especially Western societies of the 19th, 20th and 21st centuries, from which time the interference of the media and the creation of technologies such as the internet have gained much relevance. Advertising campaigns aim to position a certain novel product (or relocate an existing one) in a specific socioeconomic space, for which the interests, emotionalities or ways of thinking of that socioeconomic group are targeted to generate elements such as fascination, desire, identification, sense of belonging, etc.
Although the idea of an advertising campaign has a lot to do with the work of designers and creatives of advertising companies, it is also intrinsically related to disciplines such as psychology. This is so since it is important to recognize issues such as the mood, projects, interests, desires of the person or group of people to whom it is appealed so that the reception of the product or service is satisfactory.
Normally, advertising campaigns find endless spaces in which to take place, but it is undoubtedly the media that play the most important role: newspapers, graphic advertisements, magazines, radio, television and the Internet are generally consumed by a important part of the population and this brings the product or service to an infinitely greater number than what would be achieved from the recommendation or word of mouth. Elements such as the message (implicit or explicit), colors, design or format, creativity, elements that can generate a sense of belonging or identification to the public, are all issues that are deeply cared for so that the result is the desired one. .
