The term logo it's a widely used colloquial use to refer to the logo concept. Meanwhile, the logo is that distinctive, symbol or emblem, which can be made up of letters, images, or a combination of both, among others and which is distinctive of a brand, a company, a product, that is to say, when the public sees it, they already know about the brand or product that is being talked about or is about.
Basically the logo is a graphic element that distinguishes and allows to recognize a brand.
The use of the logo is not a question of these times, but in the past it was common for artisans and manufacturers of swords or iron elements to use brands to distinguish their creations in this way. The monarchs also had their logo or brand that they used when signing documents.
The logo is undoubtedly the main communicative element of a company or brand, or at least it is the one that the client or potential consumer sees first, for which it must meet certain requirements, among which are: that it be read and viewed satisfactorily in any size that is presented; that it is easy to reproduce on any material and medium; easy to distinguish; and that causes an impact and is not easy to forget.
Most of the most relevant companies and brands in the world have a logo and it is thanks to it that people when seeing them know that it is one of their products or proposals, among the most recognized we can mention: the apple of the company that produces technological devices Apple; the pipe from the sports brand Nike, the red tongue that evokes the British rock band Rolling Stones; the four linked rings of the car brand Audi.
Meanwhile, they are the professionals of the graphic design those specialists in the delineation and creation of logos that unequivocally communicate the message that the company intends. They propose the alternatives and then the company has the final decision.
