communication

definition of advertising

Advertising is known as that technique intended to disseminate or inform the public about a good or service through the media (television, cinema, radio, magazines, Internet) with the aim of motivating the public towards a certain consumption action . Advertising will inform the potential consumer of a good or service about the benefits it presents and will highlight the differences that distinguish it from other brands.

Series of media that broadcast news and events. Disclosure of a fact that becomes public

But the concept is also used to name the series of media that are used when disseminating both news and events and also to designate the disclosure of a fact that becomes known to the general public, that is, it happens from ignorance to widespread knowledge because it is the mass media that we mentioned earlier that are used to precisely spread this fact.

We must say then that advertising is one of the tools most used today when it comes to wanting to publicize a specific event and also to promote a product among potential consumers.

Reach the masses effectively

When a person needs a plan or project that he heads to reach a significant number of people in order to achieve his mission, without a doubt, he will go to publicity to make it known. Thus, surely, they will design or design an advertising spot or any other type of message that can be disseminated by the media and that of course will contain the essence of your proposal.

If the message manages to capture the attention and positive response of the recipients, we can say that this advertising has been widely effective in its objective.

Disciplines that assist advertising

But advertising does not act alone but uses the help of other disciplines and activities to bring its action to fruition, research and some disciplines such as economics, psychology, sociology, anthropology and statistics turn out to be the best allies of advertising when it comes to finding and developing the most appropriate message to propose a product or service to the public.

This is understood because advertising is aimed at people, social groups as a whole most of the time, then it will be necessary to take into account questions, conditions, characteristics that only sciences such as those mentioned are capable of knowing and responding satisfactorily.

Advertisements in the media, how to make them effective for commercial purposes?

As we mentioned above The advertising reaches the audience through the media, that is, they broadcast the advertisements in question upon payment of a consideration previously stipulated in a purchase contract between the advertising agency and the medium, the advertisement being broadcast in a Schedule also previously set by the agency with the medium and also with the pertinent and prior knowledge of the advertiser. The aforementioned contract is called broadcasting or broadcasting..

If the ad is scheduled in prime time, also called prime time, of course the minute on the air will cost much more than if it is broadcast in a relegated programming schedule such as at midnight where there is less power.

Companies that advertise in the media pay particular attention to these primetime issues and also to the types of audiences that watch programs to determine the time of day and program that may best serve their business interests.

The Brief, concentrates the guidelines of the advertisement

Among the various factors or elements involved within the advertising development, the brief stands out, which is the document in which the previous guidelines are stipulated and concentrated to develop the advertising piece in question. It will specify all the characteristics of the product or service, likewise, it contains a history of all the advertising action that has been done on it previously.

Most effective advertising strategies

Obviously the action of advertising in the media turns out to be the most used advertising strategy when promoting a product, however, there are many others that will not necessarily imply the payment of a monetary consideration to be able to achieve that the notice or mention of the product appears in the media.

Because sometimes, some products acquire or achieve notoriety not as a consequence of advertising the product, but rather because of the preferential or relevant attention that the press gives them because they are associated with a prominent character or figure. For example, if a widely recognized artist decides to launch a clothing line, surely, he will invest much less in advertising than an unknown person will have to invest, because the famous one will already have a free camera at his disposal interested in knowing what he is doing, how and when, without having to pay, because the presence on camera of the famous person, with a note, an interview, already serves the media as retribution.

Some strategies to achieve effective advertising are: psycho-emotional association to the consumer, aesthetics, humor, sincerity, opportunity, feelings, testimonials, demonstration and frequency.

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