The one of slogan It is a concept that is widely used in the fields advertising and political because it consists of a slogan or short phrase, easy to remember, and that in any of the aforementioned contexts is installed with the mission of identifying someone or something with it.
It should be noted that it can also be called slogan, a word that belongs to the English language.
Politicians, political groups and some commercial brands turn to the slogan as one of the main communication tools with the public. The force that can emanate from a slogan when it successfully achieves its purpose of identifying with something or someone is such that it has happened that political leaders are remembered many times more for their slogans than for their efforts.
Basically, the characteristics that a slogan must meet to fulfill its objective are: summarize and represent a proposal, attract the attention of the public through the distinction of certain qualities and benefits, generate the desire to be consumed, among the most important.
Meanwhile, those in charge of developing them must take into account certain mnemonic rules to choose words, word games or rhymes, among others, that are easy to remember and repeat.
If we review the history of slogans in Argentine politics, we will get tired of finding short and very catchy phrases that are hyper associated with a party, a candidate or a management. Thus, in recent times the phrase: A country with good people knew to be the slogan that the government of Cristina Kirchner used extensively in his public communications. They have recently changed it to: We have homeland, in clear allusion to the dispute that the government maintains with the vulture funds.
And if we think strictly of politicians, the former Argentine president Carlos Menem is still remembered today for his slogan: Follow me, I will not disappoint you.
Meanwhile, if we start to review the slogans of companies we will find that they all meet the aforementioned requirements. The sports brand Adidas with its Impossible is nothing, uncovers the happiness of Coca Cola, Sony and its Make believe, Mc Donalds and its widespread I´m lovin ’it.
