communication

poster definition

It is designated by the term poster To that sheet of paper, cardboard or other material that can be placed in a shopping center, business or on the very public road and whose destination is to inform or announce about any issue or any product or service.

In the case of businesses, shopping centers or supermarkets, the posters can have two very specific and dissimilar purposes, on the one hand, to promote the purchase of the products offered there, for example with legends and inscriptions that account for special offers and discounts, or to guide the customer in the place, through signs indicating the different sections or departments they have, or in the specific case of supermarkets, the various sectors in which their merchandise is grouped , dairy, hygiene, beverages, meat, poultry, among others and among the most common.

In addition, posters can be used to promote various cultural activities or shows such as sporting events, recitals, movies, fairs, exhibitions and circuses and in this case they are placed in the vicinity of the area in which the event will take place or in those places with a large influx of public.

In recent decades, cartels have also been an important resource and strategy for political parties to promote their candidates in pre-electoral times..

Since the second half of the 19th century, the poster became one of the main means to promote or account for something and of course in this century as a consequence that television and radio were still not a project, the posters on the carriages , in the shop windows they were the advertising medium par excellence of those times.

One of the most widely used types of billboards nowadays are the luminous ones., which in the dark and by activating a sophisticated electrical system light up a series of neon tubes contained in a plastic casing and in this way the name of a restaurant, the brand of a poly-business business can be illuminated, with the aim of attracting the glances at night.

Although they are more common in places that offer food such as bars or restaurants, also, some sections of hypermarkets can be found illuminated for better distinction with this type of signage.

$config[zx-auto] not found$config[zx-overlay] not found